Attention Remarketers: Learn All You Can About Mutli-Platform Selling

by Jon LeSage, edi­tor, Used Car Mar­ket Reports

Remar­ket­ing experts like Ricky Beg­gs, Inter­na­tion­al Auto­mo­tive Remar­keters Alliance (AASC), and Auto Auc­tion Ser­vices Corp., are keep­ing their eyes on a major man­age­ment issue.

Mul­ti-plat­form sell­ing has become the new “water-cool­er top­ic” in the remar­ket­ing busi­ness, accord­ing to Auto Remar­ket­ing.

It’s expect­ed to speed up the whole­sale buy­ing and sell­ing process for deal­ers and con­signors – by sim­pli­fy­ing vehi­cle list­ings through var­i­ous plat­forms that are now being joined togeth­er.

“The main issue is to main­tain opti­mum vis­i­bil­i­ty across all plat­forms, and this will help the sell­er by get­ting more eyes on their inven­to­ry,” said Ricky Beg­gs, senior VP and edi­to­r­i­al direc­tor of Black Book.

A list­ing exchange plat­form is now being worked out by AASC, Man­heim, and oth­er auto remar­ket­ing ser­vice providers – it will be the industry’s first indus­try exchange plat­form to enable sales across mul­ti­ple com­pet­i­tive plat­forms.

Up until now, con­signors had to list their vehi­cles sep­a­rate­ly on whole­sale inter­net plat­forms – and in order to avoid sell­ing the same vehi­cle twice, they had to mon­i­tor all the plat­forms and pull post­ings down from all sites once the unit is sold.

The inter­net has seen sites come along that became the hub of activ­i­ty in that mar­ket, such as Expe­dia becom­ing a sin­gle por­tal and plat­form for com­pet­i­tive bid­ding. Remar­keters expect a sin­gle por­tal to show up soon offer­ing sim­i­lar ben­e­fits.

This may come to mar­ket this year as AASC and remar­ket­ing com­pa­nies work togeth­er. The momen­tum is out there, experts say.

Auto Remar­ket­ing



    Leave a Reply

    Your email address will not be published. Required field are marked *.