by Jon LeSage, editor, Used Car Market Reports
Remarketing experts like Ricky Beggs, International Automotive Remarketers Alliance (AASC), and Auto Auction Services Corp., are keeping their eyes on a major management issue.
Multi-platform selling has become the new “water-cooler topic” in the remarketing business, according to Auto Remarketing.
It’s expected to speed up the wholesale buying and selling process for dealers and consignors – by simplifying vehicle listings through various platforms that are now being joined together.
“The main issue is to maintain optimum visibility across all platforms, and this will help the seller by getting more eyes on their inventory,” said Ricky Beggs, senior VP and editorial director of Black Book.
A listing exchange platform is now being worked out by AASC, Manheim, and other auto remarketing service providers – it will be the industry’s first industry exchange platform to enable sales across multiple competitive platforms.
Up until now, consignors had to list their vehicles separately on wholesale internet platforms – and in order to avoid selling the same vehicle twice, they had to monitor all the platforms and pull postings down from all sites once the unit is sold.
The internet has seen sites come along that became the hub of activity in that market, such as Expedia becoming a single portal and platform for competitive bidding. Remarketers expect a single portal to show up soon offering similar benefits.
This may come to market this year as AASC and remarketing companies work together. The momentum is out there, experts say.