US Mobile Advertising — 2007 to 2012

Business Insider - September 27, 2013

Article Summary
  • BI Intel­li­gence report looked at native adver­tis­ing on mobile, as mobile adver­tis­ing has sky­rock­et­ed in past cou­ple years
  • Native ads com­ing in all shapes and sizes such as pro­mot­ed tweets and spon­sored con­tent
  • Pub­lish­ers and agen­cies play­ing impor­tant role in nur­tur­ing native-mobile ecosys­tem an upend­ing tra­di­tion­al ban­ner ad and ad net­work that deal in them


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