2. Luxury OEMs Use Down-Market Shift Pricing Strategy to Gain Growth

Business Week

  • Con­sumers get­ting bar­gain pric­ing on low-end lux­u­ry cars
  • Lux­u­ry makes get­ting new buy­ers from mass mar­ket by pric­ing strat­e­gy
  • Offer­ing prices less than half of their top pre­mi­um mod­els
  • Down-mar­ket shift has been migrat­ed from the Ger­man mar­ket
  • VW, Audi, and Mer­cedes are lead­ing this mod­el pric­ing trend
  • Prices of lux­u­ry cars are com­ing down in a fight for mar­ket share

Note from the Pub­lish­ing-Edi­to­r­i­al team at Auto­mo­tive Infor­ma­tion Net­work: This aggre­ga­tion and diges­tion of six care­ful­ly select­ed auto­mo­tive indus­try news devel­op­ments is intend­ed to enable you to scan and cap­ture these six reports in 60 sec­onds or less.  Please route to your deal­er man­age­ment team.



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