3. Big-Sized Market Content Among OEMs Over Mid-Sized Pickups

Financial Times

  • GM goes for small­er truck, Ford for lighter alu­minum F-150 body
  • All OEMs focused on fuel effi­cien­cy to improve aver­age mpg
  • GM seeks to regain mid-sized truck mar­ket suprema­cy
  • Gov­ern­ment requires 54.5 mpg per­for­mance by 2025
  • Car­mak­er respond­ing to fuel stan­dard with enthu­si­asm
  • Toy­ota is also con­cen­trat­ing on mpg with new tech in con­cept cars


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