3. Mulally Sticking It Out at Ford; Drives Microsoft Back to Boardroom

  • Final­ly made it clear he’s not tak­ing the job, as Wall Street want­ed
  • Deci­sion adds to uncer­tain­ty at Microsoft and sense of relief at Ford
  • Find­ing the right per­son to lead Microsoft presents chal­lenges for direc­tors
  • Need for fresh eyes and lead­er­ship are evi­dent at Microsoft
  • Many won­dered how long Mulal­ly would stay if he took daunt­ing job
  • This means Mulal­ly still need­ed to deal with Ford’s mar­ket chal­lenges
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