4. Land Rover Jaguar Making Comeback to Challenge BMW, Audi, & MB

  • Tak­ing on the big­ger lux­u­ry brands after 3 years of suc­cess­ful growth
  • Record 2013 sales of 425,006 & build­ing fac­to­ries to meet 2014 pro­jec­tions’
  • Invest­ing $1B in joint ven­ture with Chery Auto­mo­tive in Chi­na
  • Want to be regard­ed as a “seri­ous com­peti­tor” to the big lux­u­ry brands
  • JLR expects deal­er to spend $1B to strength­en sales & ser­vice
  • Will be adver­tis­ing at the Super Bowl, pok­ing fun at Ger­man rivals

Note from the Pub­lish­er of Deal­er Digest Dai­ly: Here is one of six impor­tant and sig­nif­i­cant news devel­op­ments that occurred over this past week and the “slow news day” on Mar­tin Luther King Day. You are encour­aged to check out this “list­ing of Need-to- Knows” every work­day and route to your team.


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