EDGE Simulcast Taking Off with Independent Auctions and Dealers

Auc­tion Edge COO Scott Hey­don has report­ed that since its launch three months ago, its EDGE Simul­cast™ has been tak­ing off with inde­pen­dent auc­tions and has been installed at 20 auc­tion facil­i­ties.

EDGE Simul­cast plat­form allows auc­tions to pro­mote their sales online, enabling fast-paced bid­ding across all auc­tion lanes simul­ta­ne­ous­ly while pro­vid­ing imme­di­ate access to vehi­cle infor­ma­tion, con­di­tion reports and pho­tos. Both the bid­der and sell­er appli­ca­tions are user-friend­ly, robust and run reli­ably on indus­try stan­dard web browsers. Users are espe­cial­ly appre­cia­tive of its Sin­gle-Clerk fea­ture, which min­i­mizes dupli­ca­tion and improv­ing accu­ra­cy and labor costs.

Deal­ers can stay back at their head­quar­ters and still acquire qual­i­ty used vehi­cles, says Dan Kennedy, man­ag­er of Gen­er­al Motors Remar­ket­ing; GM has been using simul­cast tech­nol­o­gy with is spon­sored auc­tion sales as ear­ly as 1999. Kennedy says that as a sell­er, GM has become very depen­dent on this type of tech­nol­o­gy to ensure GM deal­ers all over the coun­try have easy access to the entire port­fo­lio offered at auc­tion sales.

Lynn Weaver, Part­ner and Gen­er­al Man­ag­er of Har­ris­burg Auto Auc­tion, was quite sur­prised how the EDGE Simul­cast had an imme­di­ate impact on the effi­cien­cy of run­ning the action lane. “We have also received great feed­back from deal­ers around coun­try with the ease of nav­i­gat­ing the new EDGE Simul­cast win­dows as well as the increased amount infor­ma­tion they can now access on each vehi­cle,” Weaver said. Har­ris­burg Auto Auc­tion in Penn­syl­va­nia was the first inde­pen­dent auc­tion to install the prod­uct.

Check out the Auc­tion Edge announce­ment for more details on this inno­v­a­tive remar­ket­ing tool.

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