New Inventory Management and Pricing System Helps Dealers Sell More New Vehicles

DDD Edi­tor-Pub­lish­er Input and Posi­tion­ing of this Devel­op­ment:

For the last three years or more, there has been an inten­sive com­pet­i­tive deal­er mar­ket place among inven­to­ry man­age­ment com­pa­nies focus­ing pri­mar­i­ly on used cars.

It was only a mat­ter of time that the sys­tems, data gath­er­ing, and mar­ket ana­lyt­ics of these sys­tems, led by vAu­to, would migrate to new car inven­to­ry man­age­ment.

Here’s what vAu­to has done to help deal­ers max­i­mize new car prof­its:

What has hap­pened?

vAu­to® announces the launch of Con­quest™, a pow­er­ful inven­to­ry man­age­ment and pric­ing sys­tem, to help deal­ers improve sales, prof­itabil­i­ty and trans­paren­cy in their new vehi­cle depart­ments.

What Dale Pol­lak says: “Con­quest marks the dawn of an excit­ing, new day for vAu­to, deal­ers and con­sumers … with Con­quest, deal­ers will have the abil­i­ty to see what is and isn’t avail­able for sale in the mar­ket and adjust their new vehi­cle retail­ing game plans accord­ing­ly.” (See more of Dale’s com­men­tary on this sys­tem below.)

When and Where can deal­er man­age­ment see this new car sales sys­tem?

Pow­ered by vAuto’s Live Mar­ket tech­nol­o­gy, the Con­quest sys­tem will offi­cial­ly debut at the upcom­ing Nation­al Auto­mo­bile Deal­ers Asso­ci­a­tion (NADA) meet­ing in New Orleans in Jan­u­ary, rep­re­sent­ing vAuto’s entry into the new vehi­cle mar­ket.

See all com­pet­i­tive new vehi­cle oppor­tu­ni­ties and threats. Con­quest gives deal­ers the first-ever com­plete view of com­pet­ing in-brand and off-brand new vehi­cles and prices avail­able in the mar­ket. Improve fac­to­ry allo­ca­tions and inven­to­ry turns. Con­quest shows deal­ers the exact col­ors and con­fig­u­ra­tions of new vehi­cles that sell best (and worst) in their mar­kets. “Every deal­er wants to min­i­mize the num­ber of slow-sell­ing new cars they car­ry,” Pol­lak says. “Now, they have a way to ful­ly achieve this objec­tive. Conquest’s mar­ket sup­ply and demand data helps deal­ers accu­rate­ly align their new vehi­cle inven­to­ry and pric­ing to the mar­ket, enabling them to retail more of the best-sell­ing vehi­cles in less time.”

Pro­mote cred­i­ble and trans­actable prices. “Through inte­gra­tions with AIS Rebates and Kel­ley Blue Book, Con­quest helps deal­ers embrace the high­er lev­el of pric­ing trans­paren­cy today’s buy­ers expect,” Pol­lak says. “With Con­quest, deal­ers can pro­mote their ‘best deal’ with con­fi­dence, know­ing the sys­tem will auto­mat­i­cal­ly gen­er­ate mar­ket-cred­i­ble prices and account for every avail­able incen­tive and rebate.”

Increase new vehi­cle prof­it mar­gins. Con­quest seeks to fix what many deal­ers believe is a bro­ken new car busi­ness mod­el, where com­pet­i­tive bat­tles trans­late to lit­tle or no prof­itabil­i­ty and cus­tomer dis­sat­is­fac­tion. “Con­quest gives deal­ers the oppor­tu­ni­ty to stock bet­ter cars, offer bet­ter prices and pro­vide a bet­ter, more trans­par­ent cus­tomer expe­ri­ence,” Pol­lak says. “Deal­ers who achieve this strate­gic tri­fec­ta will enjoy improved cus­tomer sat­is­fac­tion, sales and prof­itabil­i­ty.”

The Con­quest sys­tem also ful­fills deal­er requests for a new vehi­cle inven­to­ry man­age­ment and pric­ing solu­tion from vAu­to. “It’s extreme­ly grat­i­fy­ing to know that Con­quest deliv­ers exact­ly what deal­ers have asked for—a sys­tem that gives them a greater degree of con­trol to restore the prof­itabil­i­ty and vital­i­ty of their new vehi­cle depart­ments,” Pol­lak says.

vAu­to will be offer­ing live Con­quest demos at the NADA con­ven­tion (booth #2318).

Some info about vAu­to that you prob­a­bly already know:

vAu­to pro­vides inno­v­a­tive tech­nol­o­gy, tools and busi­ness intel­li­gence to help deal­ers com­pete more effec­tive­ly in new and used vehi­cles through mar­ket-focused inven­to­ry man­age­ment strate­gies that increase sales vol­umes and prof­its. vAuto’s Pro­vi­sion Suite guides used vehi­cle acqui­si­tion, appraisals, pric­ing, mer­chan­dis­ing and trans­par­ent sales process­es for deal­ers based on real-time sup­ply-and-demand data in their mar­kets. vAu­to Genius Labs pro­vides smart, sim­ple and stand-alone solu­tions that include Auc­tion­Ge­nius and Auto­Vi­sor.

Now go get more and addi­tion­al infor­ma­tion about vAu­to at


    Leave a Reply

    Your email address will not be published. Required field are marked *.