Do not panic or sell the franchise, BMW has designed the two-man bobsled for the U.S. Olympic team.
Company is running TV commercials touting it pride and sponsorship.
- BMW is very proud of the design & boasts about it in commercials
- Has designed & apparently built six bobsleds for the team
- U.S. bobsled team has not won medal in 78 years
- BMW is the official mobility partner of U.S Olympic committee
- Applied its technology & knowledge of vehicular aerodynamics
- Took two years of development by BMW
- BMW dealers will see BMW sales if the U.S Team medals?