Fleet Industry Mainstay Ed Pierce Opens Doors to Marketing and Communications Firm

“Dri­ver behav­ior and decen­tral­ized fleet admin­is­tra­tion are two areas where new mar­ket­ing tech­nolo­gies take advan­tage of an increas­ing­ly con­nect­ed work­force.  CRM, social media and mobile appli­ca­tions allow increased mes­sage fre­quen­cy, indi­vid­u­al­ized con­tent, and ulti­mate­ly, greater under­stand­ing, sup­port and even activism among these key audi­ences. Of course, the strate­gic devel­op­ment of con­tent — case stud­ies, per­for­mance recog­ni­tion, info­graph­ics, video — is the foun­da­tion of an effec­tive pro­gram.”

Pierce notes that these same tech­nolo­gies can be applied to cor­po­rate brand­ing and mar­ket­ing efforts, too.  And because of Pierce’s famil­iar­i­ty with the auto­mo­tive and fleet indus­tries, It’s the Arts is devel­op­ing and imple­ment­ing mar­ket­ing pro­grams for fleet and auto­mo­tive-relat­ed busi­ness­es and orga­ni­za­tions.

It’s The Arts is locat­ed in Media, PA, and on the web at .  Email: [email protected].  Phone: (866) 597‑3896.

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