Customer Feedback Survey Being Merged with Dealer Reviews

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Source: J.D. Power and Associates Press Release

Speed Read:

J D. Pow­er and Deal­er­Rater have formed an alliance to inte­grate each company’s capa­bil­i­ties to quick­ly pro­vide com­pre­hen­sive vehi­cle shop­per feed­back to auto­mo­tive deal­ers.

By com­bin­ing auto­mo­tive cus­tomer insights & reviews, this process seam­less­ly merges J. D. Pow­er sur­vey data with DealeRater’s deal­er reviews.

Drill-Down Details for Deal­er Man­age­ment:

  • Idea is to com­bine actu­al deal­er reviews with cus­tomer sur­vey data
  • Or com­bine auto­mo­tive cus­tomer insights & deal­er reviews
  • Then get this feed­back to deal­ers faster, in a nice­ly pack­aged way
  • Alliance gath­ers feed­back for deal­ers & con­sumers by merg­ing sur­vey & reviews
  • Com­bines J.D. Power’s voice of cus­tomer research with DealerRater’s deal­er reviews
  • Over 9.5M con­sumers are post­ing reviews on DealerRater’s site
  • Deal­ers will be able to see & ana­lyze online rep­u­ta­tion from Deal­er­Rater
  • Inte­gra­tion of this com­bined data will make thing much eas­i­er for deal­ers
  • Pub­lish­ing feed­back will give car shop­pers more con­fi­dence for pur­chas­ing deci­sions

 

WHAT MANAGEMENT HAD TO SAY:

Mike Battaglia, Senior Direc­tor of Auto­mo­tive Retail, J. D. Pow­er and Asso­ciates

“We are excit­ed to work with Deal­er­Rater to pro­vide automak­ers and deal­ers with fast and com­pre­hen­sive insights deliv­ered through our new indus­try-lead­ing online report­ing plat­form.”

Chip Grueter, founder and chief tech­nol­o­gy archi­tect of Deal­er­Rater:

“Our con­sumer-writ­ten reviews serve many pur­pos­es, which includes help­ing con­sumers find the best place to buy a car and enabling deal­ers to under­stand what their cus­tomers are look­ing for in the car-shop­ping expe­ri­ence.”

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