Smart websites technology is on its way to your dealership (unless you’re already there, of course).
Adaptive Websites automatically adjust to the screen on your monitor to your mobile device.
- At least half of GM dealers are onto & into Adaptive Website design & delivery
- Adaptive Web technology can also track where car shoppers go on your site
- Delivers photos, car views, and specials from your website
- So called Smart Websites are being adopted by progressive dealerships
- Adaptive websites gain more conversions from car shopping visitors
- Haystak Digital, now part of AutoTrader, is leading Adaptive Web wave for dealers
- More advanced behavioral web sites are using cookie tracking
- Tracks consumer search & automatically send vehicle photos & info
- Cobalt & Dominion are or about to launch sites for desktop & mobile apps