Mobile Ads Growing in Size and Importance

- December 16, 2013

Article Summary
  • Online ad spending on desktop and laptop computers is declining – ad spend moving over to mobile ads
  • Mobile ads coming from banners, rich media, video, messaging-based, and search advertising
  • eMarketer report found that US mobile ad spending more than doubled from 2012 to 2013, going from $4.4B to $9.6B
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