AmeriFleet recently launched a first-of-its-kind smartphone App that will put the power of mobility — and a host of impressive features — in the hands of customers looking for new ways to do more with less.
The App — which took 3 months from concept to launch and was developed by AmeriFleet’s in house technology group — is available on both Android phones and iPhones. AmeriFleet is also planning a Blackberry version, as it has a large — and growing — slate of customers in Canada that still prefer that platform.
According to AmeriFleet CEO John Norris, the App was developed with direct input and feedback from some of AmeriFleet’s most valuable customers, including both Fleet Managers and Fleet Management companies. He said the App was something AmeriFleet’s senior management team had been considering for months, but when client feedback showed it was something customers were clamoring for, development was pushed in to high gear.
“We’ve been conducting a series of customer focus groups over the past few months, and the desire for a smartphone App — and all the good things that come with it — was readily apparent,” Norris said.
“Just like the rest of corporate America, our customers are being asked to do more with less. If there’s a product, solution or a tool that we can provide to help them do that, we’re going to do our best to find it,” said Norris as he and Chief Technology Officer Rich Pinnock finished up a call overviewing the new App for a group of AmeriFleet customers. “And, if we can’t find it, we’re going to create it ourselves because we’re anxious to do whatever it takes to provide a world class customer experience, and we think this App is one of the best ways we can do that.”
The App — a first for the drive away industry — was designed to put the power of mobility literally at the fingertips of industry professionals looking for new ways to effectively manage far flung fleets and mounting requests to do more with less. Its primary feature — a vehicle status and tracking capability — allows users to quickly — and easily — check the status of any vehicle they’re moving with AmeriFleet. Meanwhile, the “InstaQuote” feature lets customers get a quote and book service on the fly — wherever they find themselves with a mobile phone and a few minutes.
Thus far, the App has been well received by customers who’ve beta tested it, and greatly anticipated by those who will soon be using it on a daily basis.
In addition to the tracking and “Instaquote” functions, the App has several additional features Fleet industry professionals have suggested during interviews and focus groups, as well as a few that customers hadn’t even thought of
According to Norris, the biggest benefit his team hopes to provide with breakthrough solutions like new App is a world class technology experience. The same kind of experience that AmeriFleet’s customers enjoy in their every day consumer lives.
“We know that when it comes to technology, we’re not being measured against our competition, we’re being measured against the same rich media providers that populate the consumer world,” said Pinnock. “Because of that, our App has to be robust, it has to be easy to use, and it has to provide a world class experience or it won’t make our customer’s lives easier. That’s what we were going for, an experience that helps them do their jobs better, and makes their lives easier.”
Pinnock says that besides the host of breakthrough feature’s, his team’s biggest focus was on creating an App that was simple and easy for customers to use. One that was designed to integrate seamlessly with AmeriFleet’s new account service protocols and its newly-minted “Customer Experience Center’s, which focuses the power and know-how of AmeriFleet’s vast resources in a way that helps each customer achieve its own specific set of goals and objectives.
“Obviously we’re excited about what the new App means for our customers,” said SVP of Customer and Market Experiences, Steve Gibson (correct title?). “Because when it gets right down to it, making customer’s lives easier is the cornerstone of providing a world class customer experience, and that’s what AmeriFleet is all about.”