PARS: Celebrating 15 Years of Service to Fleets

PARS is cel­e­brat­ing its 15th anniver­sary this year; let’s talk about how you start­ed and what brought you to this date.

After my years at Gen­er­al Motors I retired, if you will, to Vir­ginia and decid­ed that I would become a deal­er. I tried that for five years and decid­ed it was not some­thing that I would be real­ly hap­py with, so we just sold the busi­ness. After that, I got into try­ing to help some peo­ple in the fleet are­na. A lot of the cus­tomers that I am deal­ing with today are cus­tomers or friends of mine from back in my GM days.

I start­ed PARS by sim­ply being a sales con­sul­tant for a com­pa­ny, and peo­ple just grav­i­tat­ed towards us. We pro­vid­ed a trans­porta­tion ser­vice that I nev­er even knew was part of the fleet busi­ness when I first start­ed. In the fleet busi­ness, as long as you pro­vide a ser­vice and are good with it, the cus­tomers will be yours for­ev­er. We don’t use the word ‘cus­tomers,’ but rather part­ners. It is a big dif­fer­ence for us. We part­ner with who­ev­er we are doing busi­ness with. Their con­cerns are our con­cerns.

What is it that makes PARS unique?

In the begin­ning, we used to just pick up a car from Point A and deliv­er it to Point B. We now not only pick up and deliv­er; there are a host of oth­er things as well. We take a lot of all the in-between report­ing out and pro­vide them with a ser­vice that’s far more than a pick­up and deliv­ery ser­vice.

In all of our orders we have spe­cial things that are impor­tant to that cus­tomer. No two cus­tomers are the same, so we tai­lor our ser­vice to the customer’s needs. When a cus­tomer has a cer­tain project that they need, we work on it with them, we devel­op a pro­ce­dure and then we just go on from there.

Our offices know we have a set of para­me­ters that go with every sin­gle order. It gets right down to the dri­ver. If there is a wind­shield that is cracked, let’s get it repaired. We know where they get their wind­shields repaired; we know where to do the main­te­nance on the vehi­cle; if there is an acci­dent we know which com­pa­ny we are deal­ing with. We are pro­vid­ing the eyes and ears for the cus­tomer. If it doesn’t need it, we don’t do it.

How do you select your dri­vers?

We have qual­i­ty dri­vers who are all well screened in advance. We do com­plete DMV checks on them as well as back­ground checks just to make sure that we are not hir­ing peo­ple that would not show well for both PARS and the cus­tomer. We are very con­cerned about the cus­tomer safe­ty: we are deliv­er­ing a lot of cars to cus­tomers’ homes and we just want to make sure we have the right per­son doing that.

We have very low turnover in our dri­vers. For the most part, our dri­vers can work when they want to work. We have almost 400 dri­vers avail­able to us all of the time. And if we call and they are busy today, that’s fine and we just move on to the next dri­ver. We don’t keep just a cer­tain group of dri­vers on staff 24 hours a day; we just rely on many dri­vers in each area.

Where do you think the vehi­cle relo­ca­tion busi­ness is head­ed?

More and more com­pa­nies are depen­dent on trans­porta­tion. We have a full arrange­ment of stor­age avail­able for our cus­tomers. In the past, if the car was not being used it would just be sold and then they would just pur­chase anoth­er one. Now, fleets are much bet­ter at run­ning a cost analy­sis on the price and longevi­ty of their vehi­cles.

Down the road I think this is going to be a major glob­al ser­vice, with every­thing done elec­tron­i­cal­ly. We will be think­ing the same thing that the cus­tomer is think­ing, so we’ll know in advance that they have a short­age of vehi­cles on the West Coast or they have a short­age of vehi­cles on the East Coast. We will have their vehi­cles in dif­fer­ent loca­tions, and we’ll be able to sup­ply those vehi­cles to them.

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