We are pleased to publish the third installment of fleet marketing guru Ed Pierce’s monthly marketing column A Call to Action (For Fleet Providers). This month’s column is entitled ‘Earning a Great Reputation Through Promotion and Education.’ If you market products to fleet buyers, Ed can help you reach those buyers with the right message.
Just before leaving town last week, our dysfunctional Congress managed to cobble together a stop-gap Highway Bill, which will keep the Highway Trust Fund solvent only until next spring. But some hard decisions will have to be made then and fleets are very much affected, no matter how the problem is addressed and finally resolved. NAFA is monitoring the situation and will continue to make the position of fleet professionals known to legislators. Be sure and keep NAFA apprised of your own position on this thorny issue.