NETS: Driving Your Safety Culture Home

Dri­ve Safe­ly Work Week is Octo­ber 6–10, 2014 and is observed annu­al­ly dur­ing the first week of Octo­ber. How­ev­er, the mate­ri­als are not dat­ed and may be used any­time through­out the year. In recent years, an aver­age of 3500 orga­ni­za­tions have par­tic­i­pat­ed annu­al­ly, rep­re­sent­ing 16.5 mil­lion employ­ees per year. The 2014 DSWW toolk­it may be down­loaded at no cost via the

The Net­work of Employ­ers for Traf­fic Safe­ty (NETS) is call­ing on lead­ers of com­pa­nies and orga­ni­za­tions to adopt ele­ments of road safe­ty for all employees—not just busi­ness dri­vers— as a core com­po­nent of the organization’s safe­ty cul­ture. NETS has launched a free com­pre­hen­sive online tool kit to help ini­ti­ate or strength­en employ­ee safe­ty pro­grams by includ­ing road safe­ty.

The human and eco­nom­ic costs of traf­fic crash­es is sig­nif­i­cant. Accord­ing to a recent report from the Nation­al High­way Traf­fic Safe­ty Admin­is­tra­tion, the annu­al eco­nom­ic cost of crash­es is $277 bil­lion or near­ly $900 for each per­son liv­ing in the U.S. With near­ly 50 per­cent of the U.S. pop­u­la­tion part of the work­force, extend­ing road safe­ty pro­grams to all employ­ees would make dri­ving safer through­out the U.S. and low­er the cost of crash­es.

The 2014 Dri­ve Safe­ly Work Week (DSWW) tool kit, themed “Dri­ving your safe­ty cul­ture home,” builds the case for exec­u­tive lead­er­ship to adopt safe dri­ving as a part of the cor­po­rate safe­ty cul­ture and pro­vides low-cost steps to engage employ­ees with a start­ing point focused on seat belts and mobile device use while dri­ving. The cam­paign was devel­oped by NETS, a part­ner­ship of pri­vate-sec­tor com­pa­nies and the fed­er­al gov­ern­ment, using the exper­tise of NETS’ mem­ber com­pa­nies. NETS mem­bers col­lec­tive­ly rep­re­sent a fleet of more than 600,000 vehi­cles that trav­el in excess of 11 bil­lion miles glob­al­ly each year.

“Whether dri­ving for work, com­mut­ing to and from work or run­ning errands after the work­day is done, the time spent behind the wheel is very like­ly the most dan­ger­ous part of an employee’s day,” said Joseph McKil­lips, Sr. Man­ag­er, Com­mer­cial Pro­gram Sup­port, Glob­al Envi­ron­ment, Health, and Safe­ty for Abbott and Chair­man of NETS. “Address­ing road safe­ty in the work­place for all employ­ees is the right thing to do and ben­e­fi­cial to an organization’s bot­tom line.”

Motor vehi­cle crash­es are the lead­ing cause of death on the job and the sec­ond-lead­ing cause of unin­ten­tion­al fatal injuries off the job, accord­ing to the Nation­al Safe­ty Council’s lat­est Injury Facts® report.

“Traf­fic crash­es are a com­mon yet high­ly pre­ventable issue for employ­ers, and build­ing a safe­ty cul­ture can be a lengthy and chal­leng­ing process,” added McKil­lips. “The Dri­ve Safe­ly Work Week cam­paign pro­vides tools and resources specif­i­cal­ly designed to engage lead­er­ship to help employ­ers take mean­ing­ful action.”

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