Fleet Logistics’ New Turkey Operation Up and Running

Fleet Logis­tics’ new oper­a­tion in Turkey has gone live with the imple­men­ta­tion of the first inter­na­tion­al fleet cus­tomer and the planned intro­duc­tion of a num­ber of new ser­vices.

Two months ago, Europe’s largest inde­pen­dent fleet man­age­ment provider announced its con­tin­ued expan­sion across main­land Europe and the Near East with the open­ing of new fleet man­age­ment oper­a­tions in Istan­bul to ser­vice new and exist­ing fleet cus­tomers.

The Turk­ish oper­a­tion, based at the local head­quar­ters of its par­ent com­pa­ny, TÜV SÜD, has now gone live and the first major cus­tomer, glob­al bio-phar­ma­ceu­ti­cal giant UCB, has been imple­ment­ed with a nation­al fleet of 79 Volk­swa­gen brand­ed cars.

Elvan Akalin, Pur­chas­ing and Fleet Ser­vices Man­ag­er at UCB Phar­ma AS, said the imple­men­ta­tion in Turkey was impor­tant to ensure the man­age­ment of all UCB fleets were in glob­al align­ment.

“The main objec­tive of this project is to align UCB fleet man­age­ment to a glob­al tem­plate in terms of strate­gies and approach through obtain­ing the same lev­el of ser­vices in all Euro­pean coun­tries.

“The imple­men­ta­tion in Turkey was one of smoothest I have ever expe­ri­enced, and the Fleet Logis­tics’ per­for­mance exceed­ed my expec­ta­tions.
“Although a new com­pa­ny in the region, it was obvi­ous that they had ana­lyzed both the mar­ket and the cus­tomer pro­file in Turkey. They also had a well-struc­tured project plan with clear def­i­n­i­tions of require­ments and time­lines. They were also very cus­tomer-focused and sup­port­ive before and after the go-live,” she said.

Elvan Akalin added: “We began work on July 1st and it took just two months to go-live. After kick off, we orga­nized week­ly meet­ings to review our cur­rent process­es, and define our expec­ta­tions and require­ments from Fleet Logis­tics. We also worked on design­ing new roles and respon­si­bil­i­ties through well-defined flow­charts and toolk­its to ensure every­thing went smooth­ly,” she said.

Fleet Logis­tics’ move into Turkey has been in response to requests from fleet clients with exist­ing busi­ness­es in the region with no sup­port­ing fleet man­age­ment struc­ture to facil­i­tate them.

The ini­tial work has been han­dled by the FLI Busi­ness Devel­op­ment team, led by Busi­ness Devel­op­ment Direc­tor, Mar­cus Hen­necke. Once sta­ble oper­a­tions are estab­lished, they hand over to the region­al FLI orga­ni­za­tion.

At the same time, Local Busi­ness Devel­op­ment Man­ag­er for Turkey, Yves Hel­ven, has led the imple­men­ta­tion work with the first Turk­ish cus­tomers, as well and mak­ing sure that the office and its staff were ready to go live from the begin­ning of this month.

As Turkey is such a ser­vice-ori­ent­ed coun­try, dri­vers are used to a high lev­el of cus­tomer ser­vice and Fleet Logis­tics’ new dri­ver app should prove ide­al as one of the key meth­ods for help­ing meet this demand.

The ‘Fleet Logis­tics Mobil­i­ty Con­trol App’ pro­vides fleet dri­vers with access to all their vehi­cle details, mileage data, sup­port ser­vices and oth­er key infor­ma­tion.

It also pro­vides a plat­form through which the dri­ver can com­mu­ni­cate with Fleet Logis­tics, keep their mileage records up-to-date, access details about pre­ferred sup­pli­ers and find answers to fre­quent­ly asked ques­tions at any time of the day or night.

Fleet Logis­tics is also intro­duc­ing a num­ber of new prod­ucts and ser­vices to pro­vide for an even more dri­ver-ori­ent­ed approach where 24/7 acces­si­bil­i­ty is all-impor­tant.

The first new prod­uct will be a dri­ver appoint­ment and valet mod­ule, which is a one-stop solu­tion for dri­vers to book any ser­vice appoint­ment cov­er­ing any aspect of their vehi­cle. Fleet Logis­tics orga­nizes the appoint­ment and ensures that the vehi­cle is col­lect­ed in the morn­ing and re-deliv­ered once the work is com­plet­ed.

The oth­er new prod­uct is an inter­me­di­ate or end-of-con­tract car inspec­tion, pro­vid­ed in con­junc­tion with sis­ter com­pa­ny D-Expert, part of TÜV SÜD Auto Ser­vice.

Through D-Expert, Fleet Logis­tics will car­ry out inter­me­di­ate car checks — when cars are re-allo­cat­ed from one dri­ver to anoth­er, for exam­ple — or at the end of the con­tract, to ensure that the vehi­cle returns in a suit­able con­di­tion to the leas­ing com­pa­ny, thus avoid­ing any cost­ly end-of-con­tract charges.

Fleet Logis­tics Chief Exec­u­tive Offi­cer, Rain­er Laber, said: “We are delight­ed that we have been able to imple­ment UCB, our first cus­tomer in Turkey, so quick­ly, so smooth­ly and on time.

“The open­ing of our first oper­a­tion in Turkey, using the exist­ing TÜV SÜD net­work and infra­struc­ture, puts more pieces in the Fleet Logis­tics’ jig­saw of main­land Europe and the Near East.

“By using the TÜV SÜD net­work in this way, we can expand quick­ly into oth­er coun­tries in which our cus­tomers want us to ser­vice their local fleet. It also allows us to pro­vide oth­er auto­mo­tive ser­vices from TÜV SÜD’s local prod­uct port­fo­lio which will add sig­nif­i­cant val­ue to our cus­tomers’ fleets in the region,” he said.

“We do have oth­er coun­tries in mind for fur­ther expan­sion, and more details will be made avail­able soon,” he added.

Fleet Logis­tics was acquired by TÜV SÜD Group (www.tuev-sued.com) in 2012 and is tar­get­ing strong growth in terms of its man­aged fleet, prod­uct range and coun­try scope this year.

For more details regard­ing the new Turk­ish oper­a­tion please con­tact Yves Hel­ven: [email protected] Office: FLI / TÜV SÜD, Büyükdere Cad­de­si No:103/A, Mecidiyeköy/Şişli, Istan­bul.

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