Top 5 Ways for Dealers to Increase Used Car Leads

Recent­ly, CARFAX® launched .  As CARFAX con­tin­ues to opti­mize the site for con­sumers and deal­ers alike, the com­pa­ny want­ed to share some find­ings to help deal­ers increase leads on their web­sites:

1)   Use mul­ti­ple con­tact meth­ods.  Every­one has a pre­ferred way to con­tact a deal­er­ship.  Make it easy for shop­pers to call, email or sub­mit a lead form.  How­ev­er keep in mind that approx­i­mate­ly two-thirds of all car buy­ers do not con­tact the deal­er­ship pri­or to their first vis­it.*

2)   Have a clear call to action.  Avoid being fan­cy or cutesy.  Sim­ple call to actions like “Inquire Now” or “Check Avail­abil­i­ty” work.

3)   Vivid pho­tos and descrip­tion.  For the 2/3 of shop­pers who aren’t con­tact­ing you, you must sell the car online and elim­i­nate any doubt.  Use vehi­cle his­to­ry to tell the car’s sto­ry.  Be descrip­tive and include sev­er­al pho­tos to sup­port it.

4)   Price com­pet­i­tive­ly.  Hav­ing a vehi­cle priced too high or even too low can raise eye­brows.  Keep in mind the vehi­cle his­to­ry when pric­ing.  And always include a price in your list­ing.

5)   Offer a free CARFAX Report.  Accord­ing to a recent Dataium study, sites that offered a CARFAX Report saw five times more leads than sites with­out a CARFAX Report.

*2013 Auto­mo­tive Buy­er Influ­ence Study.  

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