NADA Perspective Report on Mainstream Vehicle Retention

Jonathan Banks
Exec­u­tive Auto­mo­tive Ana­lyst
NADA Used Car Guide

NADA Used Car Guide ana­lyzed sev­er­al man­u­fac­tur­ers’ one-year reten­tion val­ues, as had been done recent­ly on one-year old lux­u­ry mod­els. These main­stream mod­els were cho­sen based on the most pop­u­lar trim lev­el of the mod­el as deter­mined by its share of new vehi­cle sales. The reten­tion val­ues come from a cal­cu­la­tion from a three-month aver­age (Oct-Dec. 2014) of NADA’s aver­age trade-in val­ue divid­ed by a vehicle’s typ­i­cal­ly equipped MSRP.

Read vehi­cle reten­tion analy­sis of 20 mod­els in this NADA report

Chevro­let Impala with Front-Wheel Dri­ve Redesigned from the Ground Up:
2014 Impala had 9.1-percentage point increase in 1-year reten­tion ver­sus 2013 mod­el.

Jeep Brought Back Chero­kee Name­plate in 2014 After Long Hia­tus:
Chero­kee saw strong new vehi­cle sales and strongest reten­tion for Sport 4WD.

Com­plete­ly Redesigned Toy­ota High­lander Has New Sheet Met­al and Inte­ri­or:
Used val­ue reten­tion in 2014 High­lander grew to 78.8% from out­go­ing model’s 77.2%.

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