Porsche Takes the Top Spot in Autotrader’s CPO Ranking

As part of its 2014 Cer­ti­fied Pre-Owned study, Auto­trad­er found that famil­iar­i­ty with cer­ti­fied pre-owned (CPO) is at an all-time high, with 75% of new car shop­pers and 45% of used car shop­pers say­ing they’re famil­iar with CPO. And, the num­ber of new and used shop­pers con­sid­er­ing CPO for the first time has dou­bled in just one year. Auto­trad­er, which announced its logo and prod­uct offer­ing changes recent­ly, ana­lyzed automak­er CPO pro­grams to see how they com­pare on the mar­ket.

In ranked order, Auto­trad­er has named the best CPO pro­grams:

  1. Porsche
  2. Lexus
  3. Vol­vo
  4. Hyundai
  5. Kia
  6. Volk­swa­gen
  7. Jaguar
  8. Land Rover
  9. MINI
  10. Mit­subishi

In addi­tion to the top ten CPO pro­grams, Auto­trad­er edi­tors select­ed anoth­er ten “hon­or­able men­tion” pro­grams. In alpha­bet­i­cal order, they include:

  • Acu­ra
  • Audi
  • BMW
  • Hon­da
  • Infini­ti
  • Maz­da
  • Mer­cedes-Benz
  • Nis­san
  • Sub­aru
  • Toy­ota

“Porsche’s cer­ti­fied pre-owned pro­gram is eas­i­ly the best in the indus­try,” said Auto­trad­er Site Edi­tor Bri­an Moody. “Like many lux­u­ry-car cer­ti­fied pre-owned pro­grams, it offers six years or 100,000 miles of bumper-to-bumper cov­er­age for any vehi­cle that’s still under fac­to­ry war­ran­ty. But if a used car’s fac­to­ry war­ran­ty is expired, Porsche will also offer an addi­tion­al two years or 50,000 miles of cov­er­age — some­thing no oth­er automak­er does. They also offer a long list of perks that make a CPO vehi­cle very com­pelling.”

“These pro­grams are still above aver­age, but are very sim­i­lar in what they offer, which is why they’re unranked,” Moody explained said about the list of “hon­or­able men­tion” vehi­cles.

To deter­mine which pro­grams stood above the rest, edi­tors took into con­sid­er­a­tion these pri­ma­ry fac­tors:

  • War­ran­ty length: “The longer, the bet­ter,” Moody says. “Many of the best CPO pro­grams offer cov­er­age up to 100,000 miles.”
  • Trans­fer­able: Edi­tors felt that war­ranties that are trans­fer­able to the next own­er were desir­able as it essen­tial­ly improves that car’s resale val­ue and speaks to the manufacturer’s con­fi­dence in the vehicle’s qual­i­ty.
  • Lit­tle or no deductible: The best war­ran­ty pro­grams have no deductible for cov­ered repairs, how­ev­er edi­tors includ­ed some pro­grams that were oth­er­wise com­pelling even if they have a small deductible (less than $100).

For more details on each of these pro­grams, plus Autotrader’s tips on buy­ing a CPO vehi­cle, .

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1 Comment

  • Omitalakkap says:

    Hard to believe much of this report, since it most­ly includes the exclu­sive brands that only 5 per­cent of the pop­u­la­tion pur­chas­es. Lets get into the num­ber of CPO vehi­cles actu­al­ly sold and find out why cus­tomers pur­chased these in such great num­bers. It is very mis­lead­ing to com­pare a $50 to 70K used car to a $20K or $30K used car. Obvi­ous­ly the lux­u­ri­ous brands are going to be in great shape any­way, because they are not typ­i­cal­ly fam­i­ly vehi­cles. You brush should be broad­er based.

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