Easy Ways to Stay on Top of Vehicle Recalls

Open recalls con­tin­ue to take cen­ter stage in the news, like this recent sto­ry by . Con­sumer reporter Ruth Spencer finds a Detroit-area park­ing garage filled with open recalls, many of them fam­i­ly-ori­ent­ed vehi­cles like SUVs and mini­vans. Nation­wide, one out of every five vehi­cles has at least one unfixed safe­ty recall, accord­ing to CARFAX®. There’s mas­sive oppor­tu­ni­ty for deal­ers to cap­ture this addi­tion­al rev­enue stream and at the same time, enhance their cus­tomer ser­vice and reten­tion efforts.

CARFAX is work­ing hard to help deal­ers eas­i­ly find out about open recalls them­selves and keep their cus­tomers informed about open recalls as well. There are numer­ous resources avail­able to help you:

  • If you’re a CAR­FAX-sub­scrib­ing deal­er, you can get a week­ly email alert­ing you to open recalls in your inven­to­ry. Take the pres­sure off your staff, we’ll do the work for you.
  • As a CARFAX Advan­tage® Deal­er, you can let poten­tial buy­ers know about out­stand­ing recalls by putting your cars on CARFAX Used Car List­ings. Every car you list there has the CARFAX Reports you run that online shop­pers com­ing to see for free, which includes open recalls report­ed by the OEMs.
  • Add a sim­ple step to your retail and/or vehi­cle deliv­ery process by sign­ing buy­ers up for myCAR­FAX®. This free app con­tin­u­ous­ly mon­i­tors up to five cars at a time for recalls and alerts your cus­tomers right on their mobile device about recalls now and in the future.
  • If you have a Ser­vice Dept., become a myCAR­FAX Ser­vice Shop. Your Fixed Oper­a­tions team can quick­ly check your cus­tomers’ cars for recalls dur­ing ser­vice vis­its and sign them up for myCAR­FAX then, too. Your deal­er­ship also appears in the Shop Find­er fea­ture of the myCAR­FAX app.

To become an Advan­tage Deal­er and max­i­mize your CARFAX part­ner­ship through oppor­tu­ni­ties to help con­sumers stay on top of open recalls, call 844–297-4455.

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