TrueCar Settles Trademark Lawsuit with Sonic Automotive

Truecar

True­Car Inc. and Son­ic Auto­mo­tive Inc. reached a set­tle­ment in TrueCar’s law­suit against Son­ic. TrueCar’s suit filed near­ly two years ago had con­tend­ed that Son­ic was com­mit­ting trade­mark infringe­ment by using the term “True Price” for a new pric­ing sys­tem. Son­ic has agreed to trans­fer to True­Car all rights to and use of its True Price, True View and all oth­er True-relat­ed marks. Son­ic also said it would lift its ban on using True­Car at its deal­er­ships.

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