Connect with More Buyers Through Content

Cre­at­ing infor­ma­tive, non-sales focused con­tent for your web­site could result in big sales at your deal­er­ship. In fact, com­pa­nies with an active blog report 97% more leads than com­pa­nies with­out (Con­tent+ 2013).

Con­tent is the sin­gle most impor­tant part of a sol­id SEO strat­e­gy in 2015. Search engines are push­ing for sites to take less short­cuts to rank, cre­ate bet­ter qual­i­ty con­tent and pro­vide users with a sim­ple brows­ing expe­ri­ence. By fol­low­ing the advice on this page, you’ll not only be on track to increas­ing organ­ic site leads, but you’ll also begin lay­ing the foun­da­tion for the future.

Here’s how you can write con­tent that gen­er­ates sales:

Tar­get “Trans­ac­tion­al” Key­words
A trans­ac­tion­al key­word focus­es on mak­ing a pur­chase ver­sus find­ing infor­ma­tion. For exam­ple, “2016 Chevy Camaro” and “2016 Chevy Camaro Mia­mi” have two com­plete­ly dif­fer­ent types of intent. A user search­ing just 2016 Chevy Camaro could have a vari­ety of inten­tions, but is more than like­ly search­ing for infor­ma­tion. Some­one search­ing that same key­word with “Mia­mi” at the end, how­ev­er, clear­ly wants to know where they can buy a 2016 Camaro in Mia­mi. By tar­get­ing key­words that have trans­ac­tion­al intent, you’ll be able to dri­ve traf­fic with high­er con­ver­sions.

Cre­ate and Sup­ple­ment Sales-Focused Con­tent
Once you have a few key­word tar­gets in mind, you’ll need con­tent that’s tai­lored to rank for these key­words. Remem­ber to keep the intent of the key­word in mind when cre­at­ing this con­tent, as it not only affects con­ver­sions, but rank­ings as well. After this con­tent is live, sup­ple­ment it by cre­at­ing infor­ma­tive pages/blog posts relat­ed to the tar­get top­ic, link­ing to the orig­i­nal sales-focused page. For instance, if you cre­ate a page tar­get­ing “2016 Chevy Camaro Mia­mi,” you could write a com­par­i­son of the 2015 and 2016 Camaro, or cre­ate an in-depth list of facts about the new mod­el. This sup­ple­men­tary con­tent not only lends more author­i­ty to your main con­tent, but is also great share bait for social media.

For­mat Con­tent to Increase Lead Con­ver­sion
When the ulti­mate goal is cap­tur­ing leads, for­mat­ting pages for max­i­mum con­ver­sions is manda­to­ry. Work with your SEO ven­dor or web­site provider to uti­lize designs that dri­ve lead con­ver­sions. (And make sure you have a sol­id call-to-action inte­grat­ed so that none of your traf­fic goes to waste!)

CARFAX® is com­mit­ted to con­nect­ing with con­sumers and dri­ving them to our deal­er part­ners through To become a CARFAX Advan­tage® Deal­er and learn more about how to list your inven­to­ry on  call 888–788‑7715.



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