Google Challenging Agency Ad Process: Sez Create Your Own Brand Videos for YouTube
[Quicker, Cheaper, & Speedier Production & Feedback]

Article Summary


YouTube Labs is now link­ing brands with YouTube Cre­ators.

How: By Cre­at­ing a plat­form for a series of videos for each brand

Dis­rupts of tra­di­tion­al adver­tis­ing mod­el & bypass­es broad­cast, cable TV

Deliv­ers FB & YouTube direct­ly to cus­tomer on the video pub­lish­ing plat­forms.

YouTube video blog­gers grow­ing part of mar­ket­ing con­tent cre­ation for brands. 


Impli­ca­tions for Ad Agen­cies, video pro­duc­tion hous­es, pub­lish­ers, buy­ers of well as Auto­mo­tive com­pa­nies.

Moves Google into a sort of tal­ent bro­ker­age.

Called “Agile Method” by SW devel­op­ers to achieve bet­ter, faster, cheap­er ads.

Empha­sis on speed to stream, with agency work going straight to pro­duc­tion.

Scripts approved, guid­ed by insights & mar­ket knowl­edge from YouTube cre­ators.

Opti­mized video then put online to lis­ten to con­ver­sa­tions & feed­back from con­sumers.

See AD Age arti­cle in its entire­ty
Google Links Brands With YouTube Cre­ators: Are Agen­cies and Influ­encer Net­works Threat­ened?




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