Five Content Marketing Trends to Watch for 2018 – Get Ready for Wild Ride

Article Summary

Overall Situation with Content Marketing


What Joe Pullizzi, CMI Founder, says:

Native advertising is still the gateway drug

Mobile, too, is getting more into content marketing programs

Consumer Content Marketing continues to be the flavor of the month

Evolution of the content marketing practice itself.

Here are the five Marketing Trends:


1. Original Content more in demand and addictive

2. Onslaught of Acquisitions – Build or Buy is the Question

3. Marketing as a Profit Center – Content Monetization is here

4. Content Marketing Goes Worldwide – Watch China

5. Turf War between PR, Marketing, Social Media & Content Developers



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