Why watch and seek to act by viewing this video:
Know that a “Rethinking of Our Fossil Fuel-Dependent Car Culture” is a priority for us all
Car culture is a way of life in Los Angeles. More specifically, gas-powered vehicle culture.
There are nearly 8 Million cars & trucks in LA and on the Freeways
1 Million are vehicles being added every year to the traffic situation
These vehicles contribute to 40% of GreenHouse Gases.
More than just transportation for humans to get from point A to point B.
Cars have evolved into objects of culture, power, status, desire, image, & habit
Note: This PBS KCET documentary is a backdrop to the LA Challenge ahead:
Zotye, is the Chinese automaker with plans to launch retail operations in the United States in late 2020, has added one of the industry's most respected marketing veterans to its leadership team.
Jan Thompson has been named senior vice president of marketing for Zotye USA and its parent company, HAAH Automotive Holdings, which is headquartered in Lake Forest, Calif.
Thompson, named one of Automotive News' 100 Leading Women in the North American Auto Industry in 2005 and 2010, has led marketing activities at Mazda, Toyota and Nissan in North America. She also has been executive vice president of Omnicon Group and vice president of Advanstar Communications Inc.
She most recently was Ipsos' senior vice president, North America lead, and she will remain on the board of directors at Auto Web, an automotive media and marketing services company in Irvine, Calif.
Her appointment is effective March 1, HAAH said in a statement.
Follow The Leaders
AutoWeb has created a new role of vice president of strategy & development
Mark Ugar was the senior VP of business development & strategic partnerships at YP Holdings. Held positions Hearst Corp. & Microsoft
What AutoWeb president, Jared Rowe, said about new position at AutoWeb
" Mark brings a wealth of experience in corporate development and strategic planning to AutoWeb,” . “He will oversee all of our strategic partnerships and manage corporate and business development initiatives across the organization.“
This role is imperative as our approach to partnerships needs to be retooled to ensure that we stay in front of the changing digital media and automotive retail landscape. Mark’s strategic planning efforts will ensure that we are continuously adapting to meet the needs of consumers and effectively compete for our clients’ marketing budgets,”
Mark's Assessment of new challenge:
AutoWeb’s digital marketing platform has proven to be a highly-efficient advertising solution for OEMs and dealers across the country.
Focus will be on AutoWeb’s business development efforts and revitalizing its strategic partnerships, while implementing the necessary strategic planning functions to ensure our platform remains at the forefront of the automotive shopping experience.
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