Today's Automotive Industry News


The Debate Stops Here: How the 80–20 Rule for Dealer Marketing Budgets with Three Action-able Fundamentals Can Capture Your Customers Online Today

Here are THREE proven dealer marketing fundamentals known as the “*80 Supplemental-20 Rule” or a set of actionable strategies for dealers and their agencies:

1. Let your brand do the heavy lifting.
2. Commit 80% to digital, 20% to targeted traditional campaigns.
3. Remember digital companies invest heavily in driving consumers to you!

To learn The Bottom Line for Dealer Marketing, Click and Consider Stopping Debate Now. _____________________________________________________________________________


How Audience Intelligence Brings Mind Blowing Marketing to Every Dealer’s Home Page

Why this posting is Significant and Timely

This is for Forward-Thinking Dealer GMs & Sales Managers.

You see yourself as a Thought Leader on top of Trends

This is hottest trend for dealer management in Digital Automotive Marketing.

Audience Intelligence is now & will become a priority for you in 2018.


To get your team on this trend, Click above & Study this insightful briefing from Billy Ferriola of AutoWeb.


CarWink: The world’s first car device allowing you to communicate with other drivers through animation.

Why this app is a breakthrough in what is really a kind of Connected Car Technology:

There is a need to connect drivers with drivers on the road & CarWink does it.

The Auto Industry and consumers can invest in CarWink on Kickstarter.com.

Here is the first app to do this:
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What this timely survey by Automotive News says:

• 874 Responses from Auto Women Executives tell how things are
• Survey finds that persistent sexism is still rampant in auto
• Subtle & overt biases & exclusion are still with the industry.

What might be the significance of the Survey

• Hopefully, OEM, Dealer, & Provider Mgt. will act
• This is an opportunity for all "Car Guys" to adopt inclusion
• What will we do if women start naming names & companies?

Traveling Auto Executives to Experience VR Before & After Trips Using Artificial Intelligence

Here is some Commentary and Positioning Information from MediaPost to show how & what is coming.

There is a fundamental shift happening in the traveler mindset. Airlines and hotels will be anticipating travelers’ needs and to simplify all aspects of business travel. This will require a balancing act by travel companies to ensure they offer the latest technology that will give travelers the ability to connect with another live person anytime, anywhere _________________________________________________________________________________________________

How Many of 36 M Used Cars Sold by Dealers & Auctions in 2016 were Accurately Appraised?

Why does it Matter? -- Particularly in the Last Quarter of 2017?

• Number of inaccurately appraised was “Too Many”
• Money and time were lost as the industry searched
• More precise process of valuing trade or inventory vehicles needed

Significance of the Need for Better Appraisal Technology:

• Dealers facing more pressure to correctly appraise cars.
• Industry issues like Recalls, VW, & declining sales cause concern
• Econ factors & consumer buying behavior drive rapid market changes.
• Industry needs more accurate appraisal process & technology

Learn how a new UC App is delivering more accurate appraisals using combination of algorithms and market value experts _________________________________________________________________________________________________________

How CarCash Stopped Bleeding Money & Got Marcus Lemonis Back into UC Business Successfully Using New Appraisal App & Process

The Situation with Marcus Lemonis & Used Cars:
• Marcus Lemonis finds companies that need management & money
• Marcus loves the UC business as he started at AutoNation
• He found a UC operation in trouble, changed name to CarCash

The Significance of the CarCash UC Model:

• The Marcus "Magic" worked again & CarCash is flourishing
• A change in the appraisal process made big difference
• The App & Technology of The Appraisal Lane worked

See how the turnaround worked and the role that accurate appraisals played in CarCash sucess. __________________________________________________________________________________________________________

Five S-M-A-R-T Signs of & Tips on How to Spot Flood Damaged Cars

The Situation:

Dealers, Buyers, Wholesalers, Auctions getting Flood Damage Cars
A New set of "Industry Eyes" & Appraisal skills now available
With more storms coming, industry needs use of an App & some help

The Significance of the Signs/Tips;

Five Signs and some tips on how to spot a storm-damaged vehicle
Gain some new ways to make sure you can spot a flood car
See signs, tips and a new set of guidelines and get the App

Click to capture 5 S-M-A-R-T signs that will save money, careers, and prevent headaches __________________________________________________________________________________________________________________

Five Content Marketing Trends to Watch for 2018 — Get Ready for Wild Ride

Overall Situation with Content Marketing

What Joe Pullizzi, CMI Founder, says:
Native advertising is still the gateway drug
Mobile, too, is getting more into content marketing programs
Consumer Content Marketing continues to be the flavor of the month
Evolution of the content marketing practice itself.

Here are the five Marketing Trends:

1. Original Content more in demand and addictive
2. Onslaught of Acquisitions – Build or Buy is the Question
3. Marketing as a Profit Center – Content Monetization is here
4. Content Marketing Goes Worldwide – Watch China
5. Turf War between PR, Marketing, Social Media & Content Developers

The Situation: Cars into the Smaller Chips

♣ There is intensive rethinking going on about computers.
♣ Machines that look like the human brain are being trained.
♣ Specialized computer chips being made for cars, AR, & phones

Significance: Facial & Voice Recognition in Cars & Phones

♣ Neural networks being programmed for voice recognition
♣ Large number of specialized low powered tiny chips doing jobs on fly
♣ New breeds of mobile chips being developed

Remarketing App Provides Dealers with Real Time Cash Offers by Giving Appraisers & Buyers Instant Access to Vehicle Valuation Information

Dealers Note: Solution to Nailing Down a Trade-in Appraisal in Minutes

The Situation:

Dealers are faced with the challenge of getting appraisal right
This problem or challenge has finally been solved or handled.
Mobile app connects dealers with appraisers and buyers immediately.

The Significance:

Solves the age old problem of closing sales by using a mobile app
App enables dealers to get appraisal & buyer on trade w customer present
Dealer becomes part of a valuation process in real time.
60% Look-to-book year to date with cash offers

Click and Go To find out how this solution to appraisals can be implemented immediately
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How a Midwestern Dealer with Too Much Inventory Cleared Out the Glut by Using VIN-Specific Advertising to Sell More Cars & Hold ROI

YOU GOT TOO MUCH NEW & USED INVENTORY ON THE LOT?

Here is a Living, Breathing Case Study about how a dealership recently solved an Inventory Glut by Using a VIN-Specific Advertising Software and Strategy.

If your dealership management is dealing with excess new or used vehicle inventory -- the solution to the problem is in this Case Study

See the Problem, The Solution, and The Results by clicking, printing, and routing this editorial content into your next Staff meeting.
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Here’s How Texas Dealers Can Deal with Harvey Aftermath:

• Book hotel rez at Hyatt and You get the conference FREE
• Dates are September 6th and 7th in Dallas.
• Three days of workshops and keynotes absolutely free

What should Texas Dealers do ASAP?

• Make Rez at the Dallas Hyatt ASAP
• Send Rez Number to  [email protected]
• Offer applies to up to 3 attendees from one dealership

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46% of Small Businesses Including Dealers Do Not Track Inventory Using a Tracking Solution or Even Manually

The Dealers Sales Problem
• Dealer Sales Departments are still losing sales.
• Because they are taking too long to find a vehicle on the lot.
• Prospects leaving in the middle of the sales process.

The Solution to Finding Cars on the Lot:
• Vehicle Location System is solving this problem.
• It works – 40, 000 vehicles on the system so far.
• Tracks and audits inventory on dealer lots.
• Takes 30 seconds to install tracking devices in a car.

See how this could work in your dealership ____________________________________________________________________________

Which Business Problems in the Automotive Marketing are best solved by Artificial Intelligence?

THIS IS A ONE OF THOSE MUST READ ARTICLES

Why this article is timely and significant:

• Artificial Intelligence is being adopted by automotive tech
• AI will and is fundamentally altering current auto marketing
• Dealer Management is gradually adopting AI systems.
• AI has had a profound impact on autonomous vehicles.
• AI will not replace marketers-- so relax

Click & Read this current summation of AI in Automotive Marketing from Dealerknows.com. The two pager is worthy of ingestion, routing, and taking action to get AI into your dealership __________________________________________________________________________________________

Content Marketing World 2017 -The Largest Content Event is Back with a World of Stories

To Automotive & Dealer Marketing Management: You have got to be in Cleveland on September 5-8th

Why: Because Content Marketing is now your most effective marketing resource-not advertising. CMWorld 2017 is now one of the most influential conferences in the Industry

You will----
-Learn and network with best & brightest in Content Marketing Industry.
• Be inspired to do your own epic content marketing.
• Network with some of the brightest in the business.
• See over 120 sessions & workshops by leading brand marketers.
• Gain strategy, integration, measurement, and more new ideas.

Who is going to be there?
• Over 4,000 marketers from over 50 countries.
• More brands, breakouts, hands-on labs, networking & CONTENT.
• 225 speakers, 550 companies, 123 hours of keynotes & sessions.

Six Ways to Sell More by Simply Improving How You Communicate with Consumers

The Situation with Automotive Consumers:

Communicating effectively with car shoppers is
Selling cars to knowledgeable consumers is for pros
Current car sales market is very competitive

The Significance or What Sales Teams need to do

Revisit these six sales actions for best communications.
Make sure that you are making use of each action.
Realize that success in dealer sales is your communication.

Go and get the entire list, print out and post at your desk -- But act now. _________________________________________________________________________________________

Alert: Artificial Intelligence to Alter the Current Automotive Dealer Sales & Marketing Model.

Get Some Answers to these Management Questions about Artificial Intelligence

Are dealer, & OEM and Agency systems adopting AI based technology?
Who really knows who is using AI to sell & market cars?
And The AI that is there working?
Do dealers and providers think they are into AI but really are not.
What are the pitfalls of premature adoption?

"The Buzz is on. Click and Find out what is going on with AI in your dealership or company ___________________________________________________________________________________________________



Are Dealers Ready to Let Algorithms Set Car Prices? Is this the New One Price Model?

The Situation for Automotive Dealers:

Algorithms are being used in other retail industries to set pricing.
Can algorithms set prices moment to moment in a dealership?
Can algorithms be used or are being used to optimize car prices?

The Significance of Algorithms in Dealer Marketing

Car Prices Set by Algorithms May Be Auto Dealer Sales Solution.
The dynamic pricing models used by dealers may be obsolete.
Can dealers program pricing models to max profit & survive?

Go find details of this critical price optimization algorithm for dealers ______________________________________________________________________________

Five Industry Breakthrough Ideas & Action-ables You Gotta Get on ASAP

Situation:[Why this posting is important]

Industry Experts presented at Thought Leadership Summit 2017
5 presenters laid out breakthrough ideas, practices, & technology.
The presentations at most conferences are lost within 5 minutes.

Significance or Action-ables for you

Dealer Sales Models - Grasp & implement ParagonDirect & Cardinale Auto Group.
CarShopper Marketing - Digital Data Solutions (AutoPulse) model has THE major breakthrough in CarShopper Management.
Dealer Business Model - Galpin Motors is steadily leveraging culture of current dealer culture into the future.

Click & Capture the Two Pager TakeAway List and Seek to adapt and implement as much as you can before it is too late

AI-Driven Report is Grabbing More Car Shoppers on Their Mobile

Situation - What you need to grasp about AI in Sales

AI-Driven Car Sales on mobile devices are increasing.
Dealer report gives car shoppers Pricing, Condition, & Analysis;
Fewer live prospects bailing dealer sites

Significance or The Strategic Result for Dealers

Mobile-first design increases dealer visitor traffic.
Car shoppers become more engaged & on right vehicle
Leads automatically positioned for every vehicle in dealer inventory

Who is doing this? Get Breakthrough details for your dealership by going to Car Story Release ______________________________________________________________________________

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

The Situation with You and Artificial Intelligence:

Every body is talking about AI & Content Marketing.
You are looking be smart about how it applies to you.
IT and coders are writing AI programs to do everything.

How is this Significant to you?

The article linked to this posting tells you what you Need-to-Know.
Tells you what Artificial Information is & action you should take.
Gives you steps to bring AI to your dealership/company.
Will make you knowledgeable about AI in less than 5 minutes.

Read, Ingest & Print out Paul Roetzer's article. Buy his book on Amazon The Marketing Performance Blue Print

Leads from Lead Leader Lead to Car Sales: 5% of All 2016 Light Vehicles Retail Sales Came from One Online Automotive Service plus 2% of UC Sales for 1.5 M Total Sales

The Situation or Impact of Auto Sales Leads from LeadGen Provider:

Consumers leads thru Autobytel resulted in est 748,404 of all light retail new cars sold from Jan-Dec 2016.
Est 837,430 (over 2%) of all light vehicle retail used cars sold.
Est over 1.5M light vehicle retail sales were attributable to consumers leads through Autobytel network.

Significance of Online LeadGen Services

Autobytel continues to be main driver of new & UC sales.
Hi Quality leads drive Web site traffic to dealers.
AutoWeb's Traffic solution model capturing in-market consumers

To see and access the total impact of Autobytel's contribution to total 2016 U.S. car sales, click and ingest.

Having Safe Text with Your Customers: Sales Scoring Depends on Consumer Ability to Text Your Dealership

Situation: What can you do to max text leads?

First: You got to have a solid mobile strategy.
Then Think: Mobile, Call-to-Action, & How to Max texts from customers

Significance: What Steps do you need to get this done?

Add a Call to Action for texting in all your marketing initiative.
Then: Make sure these FOUR easy steps for adding call-to-action to all of the communications and marketing in your dealership.

Result: You are offering customers an easy, first line of communications to reach your dealership

Click & Find Four Easy steps to gain more mobile sourced customers _______________________________________________________________________________

Get & Be Smarter: Start Listening to Most Popular Marketplace Radio Show on NPR Every Day In Car/Headset

SITUATION:

Marketplace is for business listeners not Public Radio devotees
Nearly 15M listeners on 750 NPR stations daily from LA
Commuters in traffic use voice activated Internet connection.

SIGNIFICANCE--Why You should listen:

Expanding to be source for economic information for consumers.
Now launching new show “Make Me Smart With Kai and Molly”.
Expanding staff to produce new program, more podcasts & revenue
Annual revenue now is about $18 M from sponsors & carriage fees.

Find out why 15M Experts are on NPR listening to Kai Ryssdal's Marketplace every day.
_______________________________________________________________________

More Hot News

The Debate Stops Here: How the 80–20 Rule for Dealer Marketing Budgets with Three Action-able Fundamentals Can Capture Your Customers Online Today

How Audience Intelligence Brings Mind Blowing Marketing to Every Dealer’s Home Page

CarWink: The world’s first car device allowing you to communicate with other drivers through animation.

Traveling Auto Executives to Experience VR Before & After Trips Using Artificial Intelligence

Here is some Commentary and Positioning Information from MediaPost to show how & what is coming.

How Many of 36 M Used Cars Sold by Dealers & Auctions in 2016 were Accurately Appraised?

How CarCash Stopped Bleeding Money & Got Marcus Lemonis Back into UC Business Successfully Using New Appraisal App & Process

Five S-M-A-R-T Signs of & Tips on How to Spot Flood Damaged Cars

Five Content Marketing Trends to Watch for 2018 — Get Ready for Wild Ride

Remarketing App Provides Dealers with Real Time Cash Offers by Giving Appraisers & Buyers Instant Access to Vehicle Valuation Information

How a Midwestern Dealer with Too Much Inventory Cleared Out the Glut by Using VIN-Specific Advertising to Sell More Cars & Hold ROI

46% of Small Businesses Including Dealers Do Not Track Inventory Using a Tracking Solution or Even Manually

Which Business Problems in the Automotive Marketing are best solved by Artificial Intelligence?

Content Marketing World 2017 -The Largest Content Event is Back with a World of Stories

Six Ways to Sell More by Simply Improving How You Communicate with Consumers

Alert: Artificial Intelligence to Alter the Current Automotive Dealer Sales & Marketing Model.

Are Dealers Ready to Let Algorithms Set Car Prices? Is this the New One Price Model?

Five Industry Breakthrough Ideas & Action-ables You Gotta Get on ASAP

AI-Driven Report is Grabbing More Car Shoppers on Their Mobile

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

Leads from Lead Leader Lead to Car Sales: 5% of All 2016 Light Vehicles Retail Sales Came from One Online Automotive Service plus 2% of UC Sales for 1.5 M Total Sales

Having Safe Text with Your Customers: Sales Scoring Depends on Consumer Ability to Text Your Dealership

Get & Be Smarter: Start Listening to Most Popular Marketplace Radio Show on NPR Every Day In Car/Headset


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