India-Based Tata Motors Acquires Prominent European Brands

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Tata Motors Ltd. made a $2.3 bil­lion deal with Ford Motor Co. to acquire Euro­pean name­plates Jaguar and Land Rover. The Indi­an automak­er also acquired rights to the Rover name that had been owned by Chi­nese man­u­fac­tur­ers, the old Lan­ches­ter brand, and shares the name Daim­ler with Ger­man automak­er Daim­ler AG. Tata has stressed it will respect the iden­ti­ties of Jaguar and Land Rover, two of Britain’s stateliest mar­ques, and keep them sep­a­rate from Tata’s vehi­cle oper­a­tions.





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