Here is some background on this breakthrough Charging Technology:
World’s first electrified road for charging vehicles opens in Sweden
Stretch of road outside Stockholm transfers energy from two tracks of rail in the road
Batteries of cars and trucks are recharged while on the road
overnment’s roads agency has already drafted a national map for future expansion.
Energy is transferred from two tracks of rail in the road via a movable arm attached to the bottom of a vehicle.
This “dynamic charging” means the vehicle’s batteries can be smaller & less costly.
News You Need to Know
Here are some of the breakthroughs in AR/VR as a Vehicle Sales Tool:
Why AR/VR is now a must in the Vehicle Sales Process:
Three Reasons-Consumer Adoption; Dealer Utilization; New Headsets:
The Time for this AR/VR Technology in Automotive Marketing is Now
Buyers able to view any make & model via phone & lightweight headset
Gain configuration options, change color & compare cars side by side.
Time Researching Reduced: 17 M cars are sold per year in the U.S.
Buyers spend an average 14 hours researching & shopping for a car.
Improving immersion/engagement for saves shopper time & drive sales.
Find out why & how AR/VR are going merge with AI & Change how vehicles are sold:
The Auto Finance Industry Problem:
The auto industry has long struggled with a lack of transparency and widespread information inaccuracies, from titling all the way through financing, Independent dealers, government agencies, including Departments of Motor Vehicles, insurers, financing companies and individuals.
There has been a lack of a standardized system that provides a reliable means of sharing and authenticating information such as vehicle information numbers (VIN), make, model, title, sales and service history.
Open source Blockchain operating system has been needed to power the consolidation of data on millions of vehicles to fight fraud and streamline auto information sharing
Fusion Foundation, a non-profit organization on a mission to build the ideal financial infrastructure, has been chosen by the Automotive eXchange Platform (AXP) to improve access to accurate consolidated data on millions of vehicles in the $2.8 trillion pre-owned automotive industry.
See, learn, and understand how this Blockchain Breakthrough will transform the entire Used Vehicle Market the next 3 years or less.
Are Automotive Trade and Consumer Magazines, Publications, & Websites Killing Themselves?
Is the Digital Media Carnage coming into niche auto publishing models?
Is there too much media for so few auto industry advertisers?
Are automotive industry trade publications becoming irrelevant?
Is the auto trade publication trade business model unsustainable?
Can auto trade pubs keep accomplishing an unattainable media business?
See the Red in the "How Digital Media Killed Itself' article posted and consider.
Zotye, is the Chinese automaker with plans to launch retail operations in the United States in late 2020, has added one of the industry's most respected marketing veterans to its leadership team.
Jan Thompson has been named senior vice president of marketing for Zotye USA and its parent company, HAAH Automotive Holdings, which is headquartered in Lake Forest, Calif.
Thompson, named one of Automotive News' 100 Leading Women in the North American Auto Industry in 2005 and 2010, has led marketing activities at Mazda, Toyota and Nissan in North America. She also has been executive vice president of Omnicon Group and vice president of Advanstar Communications Inc.
She most recently was Ipsos' senior vice president, North America lead, and she will remain on the board of directors at Auto Web, an automotive media and marketing services company in Irvine, Calif.
Her appointment is effective March 1, HAAH said in a statement.
Follow The Leaders
AutoWeb has created a new role of vice president of strategy & development
Mark Ugar was the senior VP of business development & strategic partnerships at YP Holdings. Held positions Hearst Corp. & Microsoft
What AutoWeb president, Jared Rowe, said about new position at AutoWeb
" Mark brings a wealth of experience in corporate development and strategic planning to AutoWeb,” . “He will oversee all of our strategic partnerships and manage corporate and business development initiatives across the organization.“
This role is imperative as our approach to partnerships needs to be retooled to ensure that we stay in front of the changing digital media and automotive retail landscape. Mark’s strategic planning efforts will ensure that we are continuously adapting to meet the needs of consumers and effectively compete for our clients’ marketing budgets,”
Mark's Assessment of new challenge:
AutoWeb’s digital marketing platform has proven to be a highly-efficient advertising solution for OEMs and dealers across the country.
Focus will be on AutoWeb’s business development efforts and revitalizing its strategic partnerships, while implementing the necessary strategic planning functions to ensure our platform remains at the forefront of the automotive shopping experience.
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