Acknowledges Growing Importance of Female Car Buyers

- October 3, 2010

Research by sub­stan­ti­ates the view that women play a strate­gic role in 80+ per­cent of the vehi­cles pur­chased in the U.S. As a result, AT focus­es two mar­ket­ing ini­tia­tives on female buy­ers, includ­ing “The Purse Pow­ers the Ped­al” sweep­stakes.

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